Tech start up Yatango required a responsive brochure website and ecommerce site to showcase new products and allow customers to purchase the latest technology.

Brief.

Yatango Group had acquired an ecommerce company and wanted to rebrand it as the new Yatango Shopping brand. This involved extending the brand vision in to new verticals, and designing a new responsive brochure website and a responsive ecommerce site.

Design.

The overall design was in keeping with the brand vision and strategy established in a previous brief. Confident and playful lead imagery set the tone. This is combined with clean crisp typography and considered use of white space, to focus customers on the vast array of products available.

Results.

This was the second vertical to be launched by the Yatango Group, and the application of the brand vision and design gave the business the confidence to go on to launch other verticals such as Yatango Money. The simplicity of the design and clarity of product information saw an increase in sales and revenue.