Behaviol, an AI and blockchain startup, is transforming sports entertainment with Meta11, a revolutionary gaming platform, and required a new website and brand guide.

Brief.

During the nascent phases of procuring stealth investor funding for their metaverse-based esports platform, Meta11, the Web3 startup Behaviol reached out to me. Their intention was to garner the necessary support to launch. They sought assistance in developing an inaugural design system and implementing it into a concise one-page website.

Design.

Given the diverse array of audiences, the UI design needed to resonate with both potential gamers and investors. Following thorough research and an exploration of the competitive landscape, it became evident that the Web3 arena was saturated with visual stimuli. To distinguish itself and break through the visual clutter, a more streamlined and uncomplicated visual strategy was embraced.

Drawing from the fundamental components associated with the metaverse, the design system embraced exquisitely crafted 3D renders and a vibrant neon colour palette. The choice of open-source typography was deliberate, harmonising seamlessly with the futuristic ambiance.

The visuals were reinforced by an assortment of graphics, icons, and imagery. These were influenced by the NFT-based art often synonymous with the metaverse, all collectively contributing an aura of positivity, vibrancy, and enthusiasm.

Results.

Given The synergy of the initial design system, brand guide, and website proved instrumental in propelling the investor pitch that led to an impressive $2.5 million USD in seed funding. This success was further amplified by the inclusion of cricketing legend Kumar Sangakkara into the team's fold, fuelling the company's expansion plans. With a strategic focus, the company aims to leverage its growth by engaging the massive fan base of 2.5 billion people.