Amidst the global pandemic, loadin.com, an events management platform, crafted software to ensure the safety of staff during live events.

Brief.

Tech startup loadin.com specialises in online software tailored to streamline the operational intricacies of festivals and events. The onset of the global pandemic significantly affected the live events industry, necessitating innovative solutions.

In direct response, loadin.com ingeniously crafted a combination of software and hardware for efficient staff tracking and tracing. This pioneering approach facilitated the reopening and continuous operation of festivals and live events within a secure and meticulously managed environment.

In need of sub-branding, art direction, and visual design for their responsive website, loadin.com sought to propel their new track and trace software into the spotlight.

Design.

The overarching art direction adopts a clinical and medical ethos. Clean whites and icy pharmaceutical blues harmonize with the existing pink tones of the primary loadin.com brand. These subtle visual cues conspire to immerse the customer within a gravely purposeful setting, effectively emphasizing the scientific precision inherent in the software.

The sub-branding, standing independently, maintains alignment with the brand's typography while introducing a succinct logo mark that signifies successful location tracking.

Meticulously crafted bespoke illustrations take centre stage, characterised by organic shapes and virus-like iconography, which effectively underscore the potential consequences of an outbreak. Overlaying these illustrations are abstract ID and QR card graphics, serving to showcase the software's features. This layered visual approach prompts customers to contemplate the indispensable significance of employing the right track and trace software.

Results.

The branding and responsive website design were met with an overwhelmingly positive response, resonating strongly with both the client and the wider customer base. This reception provided loadin.com with the ideal springboard to effectively launch their innovative software into the market, creating a ripple effect of anticipation and acceptance.

In the present landscape, loadin.com has transitioned into a dynamic phase of engagement, working in close partnership with an array of companies and government agencies. This collaborative effort is fueled by a shared commitment to bolstering staff safety across various sectors. Through their software solutions, loadin.com has positioned itself as a pivotal contributor to the overarching goal of establishing secure and controlled environments. This dedicated involvement exemplifies their dedication to advancing safety protocols and fortifying the foundation for the resurgence of events and industries alike.