Tech start up loadin.com required art direction and visual design for a responsive website to showcase their festival and events management software.

Brief.

loadin.com created cutting-edge web-based software designed to streamline the management of festivals and events, facilitating their day-to-day operations with ease. With a solid foundation in the form of an existing MVP website, loadin.com was poised to elevate their product to new heights

Given their vision, loadin.com engaged my expertise for art direction and responsive website design. My role encompassed crafting an engaging platform that effectively communicates the myriad advantages of their software. Additionally, I was entrusted with enhancing the UI design of their pre-existing MVP software, further refining its visual appeal and user experience.

Design.

The loadin.com software caters to a dual audience: event organizers and artists participating in live events and festivals. Navigating the delicate balance, the overarching art direction sought to resonate with all stakeholders within the realm of live music while maintaining a universal appeal that transcends musical genres.

Central to this endeavour, the hero imagery captures the essence of a live event, capturing the anticipation before any artist or band takes the stage. This approach resonates deeply with the live music community, inviting customers to envision themselves on the stage, forging a seamless connection with the software.

Complementing this evocative imagery, a clean and intuitive responsive layout mirrors the concept of an art gallery, fostering an environment where artists can express themselves freely. Modern SaaS-style illustrations further enrich the visual narrative by vividly portraying key features. These subtle associations subtly underscore the advantages of the event management software.

Essentially, loadin.com's software functions as both the stage and the gallery, a dynamic organisational tool uniting artists to create exceptional performances.

Results.

Following the transformative website redesign, loadin.com's trajectory has been inspiring. They have not only achieved remarkable growth within the Australian market but have also garnered the attention of prestigious international festivals and events on a global scale. This impressive reach has subsequently paved the way for substantial reinvestment, enabling the development of cutting-edge tracking and management software.